WRITER / DIRECTOR / EDITOR
WORLD PROMAX BRONZE - Entertainment Program Campaign
River Cottage is an established brand in the United Kingdom. Initially launched as a TV show, the brand soon grew into cookbooks and cooking schools, before fast becoming a rallying point for the self-sufficient / 'grown your own' community. Identifying that all this grew from the simple idea of life change, the launch campaign highlighted the difficulties and challenges of planting this idealistic thought in Australian soil.