WRITER / DIRECTOR / EDITOR

2014 national restaurant awards branding for LifeStyle Food and Foxtel

People already love to talk about great restaurants, and the I Love Food Awards is just the right forum for them to do that. So to express that idea, I wanted to create a language of great food – but I didn't have to look too far as it already exists. The first bite, instantaneous, appreciative reaction says it all. Thats' what this campaign is all about, it's quite literally the word of mouth.